©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDC News Release, 2/24/11
International Data Corporation (IDC), the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets, is announcing the launch of a new portfolio of services designed to focus on enterprise technology buying. These services help vendors improve their responsiveness to buyer needs and assist buyers with their requirements and vendor selection.
IDC’s BuyerPulse(TM) portfolio includes BuyerPulse(TM) Deals Databases, BuyerPulse(TM) Analysis research programs, and BuyerPulse(TM) Decision Tools. These offerings help technology firms, consulting providers, Wall Street analysts, and enterprise buyers understand trends in purchasing, track customer wins across software and services, and align vendor product and service portfolios with enterprise needs. IDC’s BuyerPulse(TM) services provide tangible, fact-based data for sales, marketing, strategic planning, competitive intelligence, and market intelligence teams as a way for vendors to uncover early shifts in software and services purchasing. Buyers are able to view purchasing patterns and hone their decision criteria in selecting products or services that meet their needs through these offerings.