©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
BtoB Daily News, 2/24/11
New York—The growing use of online video as a b2b marketing tool was the focus of the discussion Thursday at BtoB’s NetMarketing Breakfast in New York.
Speakers shared various case studies demonstrating how they are using online video—combined with social media marketing—to get their companies’ marketing messages out and expand prospects.
For example, CareerBuilder.com, the largest online employment website in the U.S., is using online video to raise awareness of its various marketing programs that go beyond job listings online, such as social media platforms and software-as-a-service.