©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
A collection of advertising technology companies have formed the mobile OpenRTB mobile committee which includes Nexage, PubMatic, Smaato, DataXu, Fluent Mobile, [x+1], and Jumptap. According to a release, “The group’s mission is to establish guidelines that enable technology platforms to build standard real-time bidding APIs with basic commonalities that increase the efficiency and speed of adoption and ease interaction between platforms.” Read the release. And, see the Open RTB Mobile site.
Nexage CTO Jim Butler discussed the new consortium.