Wish List – Part II: Regarding The Use Of Data In Digital Ad Targeting

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Adexchanger, 2/24/11

This is the second of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?”

Participants:

Adam Cahill, EVP, Media Director, Hill-Holliday
Kurt Unkel, SVP, VivaKi Nerve Center
Sara Livingston, Manager, Display Advertising, The Ladders
Eugene Becker, Director, Analytics, Media Innovation Group (The MIG)

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