Survey: Growing Majority of Marketers Use Mobile

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Digiday, 2/25/11

DIGIDAY, working with Jumptap, a leading targeted mobile advertising network, today release a deep dive into the current state of mobile and apps-based marketing at DIGIDAY:MOBILE.

Targeting digital media and marketing professionals who had either attended or planned to attend a DIGIDAY:MOBILE show, or who subscribe to a DIGIDAY publication, this Q1, 2011 survey drew upon insights from 345 respondents, roughly divided by thirds into publishers, marketers – either from an advertiser or agency – and mobile technology companies.

Among our findings:

For advertisers and agencies, tenure, adoption and mobile media spending all are on the rise this year as mobile becomes a staple of digital marketing campaigns

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