©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Eric Schmidt says it could happen in less than 10 years
The online display market could quickly become a $200 billion ad business—if it gets its act together.
That’s according to outgoing Google CEO Eric Schmidt, who delivered the opening keynote at the Interactive Advertising Bureau’s annual meeting in La Quinta, Calif.
Schmidt said that the industry could reach that zenith in less than 10 years. “It’s happening faster than all of our predictions,” he said.
Wearing a gray V-necked sweater and no tie, the relaxed looking CEO—who is relinquishing his role in April—said that the display ad business has emerged stronger than ever following the recession. Yet that’s not to say it doesn’t have problems.