4As, ANA, IAB Band Together To Create Digital Metrics

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 2/28/11

In another call to consolidate a wide variety of disparate and often confusing digital media metrics, three big industry advertising groups are looking to develop digital metric standards.

Sensing that the lack of standards and a digital currency is hurting business growth, the Interactive Advertising Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies have banded together to “simplify the planning, buying and evaluating of digital media.”

The plan was announced during the IAB’s annual leadership meeting in Palm Springs, Calif.

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