NY Times, 2/28/11
It may be hard to remember, but when the Apple iPhone had its debut in early 2007 there were only a few apps available for the device — no Angry Birds, Doodle Jump or Netflix.
Today it’s a different story. There are over 350,000 applications available for download on the iOS platform, and after the success of that app platform, downloadable applications spread to almost every other mobile platform too.
But a report released Monday by Forrester Research, the market research company, said the business opportunities associated with apps were just beginning. Forrester estimates that the revenue created from customers buying and downloading apps to smartphones and tablets will reach $38 billion by 2015.