IDG’s Carrigan: Mobilizing for mobile

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMedia Vitals, 3/1/11

Bob Carrigan is a busy man. In addition to his day job as CEO of IDG Communications (the media subsidiary of IDG, a $3.2 billion technology media/research company), Carrigan last month was elected chairman of the Interactive Advertising Bureau (IAB) – where he’s hoping to attract more B2B publishers. I sat down with Carrigan at the IAB’s annual meeting this week in Palm Springs, Calif., to talk about one of the event’s prevalent themes: mobile publishing. Here’s an edited version of our conversation.

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