iPad Ads Perform

Digiday, 3/1/11

There are many things the ad world doesn’t know about iPad ads. One of them is how they’ll perform. It turns out pretty well.

Rich-media mobile ad platform Medialets stats for 1,200 campaigns run in January and February show how application ads on the iPad do relative to the campaigns it runs on smartphones. IPad in-app interstitial campaigns generated an average engagement rate of 11 percent and a 4 percent click-through rate.

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