Most Mobile Gamers Play Weekly or More

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts, 3/1/11

An 84% majority of mobile gamers in the US and UK play mobile games at least once a week, according to [pdf] a new report from casual video game provider PopCap Games and Information Solutions Group (ISG). A full 97% of avid mobile gamers (those who have played in the past week) play mobile games at least once a week.

Daily mobile game play has close to tripled since 2009, when 13% of mobile gamers played daily, compared to 35% in 2011. In addition, 41% of mobile gamers reported only playing mobile games once a month in 2009, compared to just 2% in 2011.

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