©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Marketing Charts, 3/1/11
An 84% majority of mobile gamers in the US and UK play mobile games at least once a week, according to [pdf] a new report from casual video game provider PopCap Games and Information Solutions Group (ISG). A full 97% of avid mobile gamers (those who have played in the past week) play mobile games at least once a week.
Daily mobile game play has close to tripled since 2009, when 13% of mobile gamers played daily, compared to 35% in 2011. In addition, 41% of mobile gamers reported only playing mobile games once a month in 2009, compared to just 2% in 2011.