What iPad's Slick New Features Mean for Marketers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Video Chatting With Customers, More Media Multitasking and Better Web Apps Are Options for Brands

Ad Age, 3/2/11

Apple today unveiled the second-generation iPad with a suite of new time-sucking features. And with a slew of new tablets expected to flood the market this year, advertisers it’s time to pay attention.

Fifteen million iPads have sold since the device shipped less than a year ago, said Apple CEO Steve Jobs, who, though ailing, made a surprise appearance at today’s iPad 2 press conference. We can expect at least another 20 million iPads to be sold, representing 80% of all tablet sales in the U.S. in 2011, according to Forrester analyst Sarah Rotman Epps.

“With 15 million iPads already sold, the cool kids all have it and more people are going to,” said Dave Snyder, associate creative director for Dentsu digital agency Firstborn. “It definitely means marketers need to open up to custom brand apps.”

Regardless, marketers and advertisers have been largely absent on the device, leaving experimentation up to media companies.

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