Content Marketing: Microsoft crowdsources content ideas with a viral contest for new Windows Phone 7 platform

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa, 3/3/11

Getting ideas for content and knowing which content will excite your audience can be a challenge. One way is to create a contest, offer incentives and ask your audience directly. See how Microsoft launched a viral contest to get new ideas for mobile apps and build excitement for its new smartphone platform, all without much paid advertising. Also see how measuring interest in certain apps was built directly into the contest’s rules.

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