Legislation and 'Do Not Track'

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 3/3/11

In February, the House of Representatives introduced its version of “Do Not Track” legislation, moving the online privacy discussion past the stage of opinion pieces and Twitter debates, and firmly into the legislative realm. As the debate evolves, how can we as marketers protect our businesses and address privacy concerns?

I think we need to start by taking a step back and getting some perspective on the issue, which frankly is advice for marketers, legislators, and consumers – everyone involved in this discussion.
s, tracking online user behavior through cookies is not the Orwellian nightmare that some describe it as.

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