©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
In past columns, I’ve written about techniques that use insights gained through social analytics, content monitoring, and social graph analysis. In this column, I’ll feature some of the tools that extend this, enabling you to tune your content streams in real time by picking up on trending topics to build traffic and boost visibility.
Social analytics and listening starts with tools like NetBase, Radian6, or Alterian’s SM2. Using these tools, you can quickly identify posts that warrant your attention and then use what you learn to not only refine your response strategy but to tune your future posts. (Disclosure: I am on the Marketing Advisory Board for NetBase.)