The Yin and Yang of Interactive Marketing

ClickZ, 3/4/11

Dear Readers,

The Internet Advertising Bureau is establishing an ad lab – a place for digital marketing and media professionals to collaborate. It’s a smart move.

Interactive marketers still largely fall into two camps: those dedicated to data-driven approaches for reaching audiences and those working on creative campaigns that emphasize brand building.

To its credit, the IAB’s annual leadership meeting this week delved into both worlds…

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