Can new IAB-sanctioned ad formats lure brand dollars?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eConsultancy, 3/7/11

Incredible as it may seem, it’s been 10 years since the Interactive Advertising Bureau updated its standard advertising units. Six new formats selected in a “Rising Stars” competition will be officially sanctioned by the IAB if they gain sufficient market traction in the next six months.

Read More

Want to partner with IDG?

Click here to get started