Mobile Web Experience Frustrates Heaviest Users

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Size and speed are the biggest concerns for the top mobile web users

eMarketer, 3/7/11

As smartphones proliferate and the mobile internet reaches more consumers, all segments of the population are beginning to go online anytime and anywhere. But mobile web use is still heaviest among typical early adopters—males and younger adults—and while many are already addicted to the convenience, they are also frustrated by the downsides of the web on the go.

According to January 2011 research conducted by YouGov on behalf of mobile solutions provider Antenna Software, 20% of US mobile phone users use the mobile internet at least daily, with usage most frequent among those under 45. Men were 7 percentage points more likely to use the mobile internet each day than women.

Read More

Want to partner with IDG?

Click here to get started