Partnership Provides Microsoft's Bing With Mobile, Social Shopping

Wall Street Journal, 3/7/11

Microsoft Corp. is getting into social shopping.

Thursday, the software giant said it was partnering with The Dealmap, an aggregator of local and national deals, a move that would allow it to use its 13.1% share of the search market to offer vendors bigger audiences than they currently reach. The alliance will allow advertisers to reach both desktop and mobile users of the software giant’s Bing search engine.

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