PWC Study: More TV Now Viewed On Computer Than TV

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Broadcasting & Cable, 3/7/11

Traditional VOD not high On list Of distribution choices

Consumers are spending about 20 hours per week accessing digital content-including video games and print content–on a cell phone, computer, or mobile device, with the majority of that TV shows, movies and other videos.

That is according to a just-released consumer research study from PwC (PricewaterhouseCoopers). The study found that across all age groups, respondents watched 12.4 hours of TV shows/videos and movies online, while only 8.9 hours of that content on network TV and basic and pay cable.

Not surprisingly, the 44 and under crowd do the majority of that digital viewing, but even the 45-59 age group was close to even, with 9 hours of traditional video watching vs. 8.3 hours of online video viewing.

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