Groupon Extends Daily Deal Model to B2B

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Min, 3/8/11

Business owners, have we got a deal for you! That daily pitch from new e-commerce phenoms like Groupon and LivingSocial may be coming to the b2b side of publishing. In fact the industry leader in deep discount deals, Groupon, just started targeting its business users with something more than cut-rate massages and discount picture framing. IT consulting firm Ajilitee recently launched a Groupon deal for $25,000 worth of business intelligence and cloud computing services for the bargain basement price of $12,500. According to a report at Mediapost, Groupon’s offer was so successful that it is opening its self-service arm, Groupon Stores, to business services.

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