How to Mine the Press for Content

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst., 3/8/11

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, you found a way to repurpose existing content, you have a thought leader in your midst who likes to expound on big ideas, and you have identified relevant outside content to curate and publish.

If you’re still asking yourself these questions:

How can I find topical ideas for my content?
What can I do to keep the content fresh and exciting?
How can I engage the audience more?

it might be a good time to look outside your organization and industry for inspiration.

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