©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Draft, Batten, McGuinness, Stewart Point Fingers, Air Regrets in Raw and Honest Panel
Ad Age, 3/9/11
Howard Draft, chairman of Interpublic Group of Cos.’ DraftFCB, told attendees at the 4A’s conference in Austin that if he were to start a new agency today, it would be a digital shop that would never have more than 50 employees and would charge a minimum $1 million per month to clients.
Ironic, coming from the top exec at one of the world’s biggest agency networks.
His musing came in response to a question posed by Cindy Gallop, former head of Bartle Bogle Hegarty, New York, and founder of startup IfWeRanTheWorld, who moderated a panel of agency executives. She asked the group — which in addition to Mr. Draft included Claudia Batten of Victors & Spoils; Peter McGuinness, chairman-CEO of Interpublic’s Gotham; and Duff Stewart, president-CEO of Omnicom Group’s GSD&M — what kind of shop they would hypothetically build today if they could.