Data vs the people – privacy, metrics and a four-point plan for the interactive advertising industry

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

WARC (UK media/marketing), March 2011

The Interactive Advertising Bureau’s (IAB) annual Ecosystem 2.0 event was not a half-hour old when a pre-emptive tweet set the tone of the conference. Citing the opening address by Bob Carrigan, CEO of IDG Communications and Chairman, IAB Board of Directors, the message read: “Carrigan: ‘Man up & take a leap.’ I predict these may be the best words spoken at the event.”

Carrigan minced no words. Addressing what he called “750 of the most important people in the interactive ecosystem” he insisted, “Interactive advertising never has been as powerful and as prominent as it is today, even though ‘today’ is just the beginning of the emergence of this industry…

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