IDC Forecasts Tech Vendor Marketing Budgets Will Expand by 8% in 2011, Outpacing Revenue Growth

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC Press Release, 3/9/11

The International Data Corporation (IDC) CMO Advisory Service forecasts that global IT marketing investment will grow by 8% in 2011, exceeding IDC’s expected global IT revenue growth of 6.8% for the year.
The past few years have been damaging to marketing department budgets: in 2009 marketing budgets declined twice as fast as revenues and, although revenue growth recovered in 2010, marketing budgets failed to exhibit the expected “snap back”. However, marketing budgets are showing strong signs of recovery in 2011.

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