LinkedIn Launches Social News Service

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 3/10/11

LinkedIn just unveiled a new service for surfacing the top headlines and stories being shared across its network of 90 million professionals. Dubbed LinkedIn Today, the Twitter-like offering gives users a way to stay on top of trending news that can be customized according to a particular industry and their own connections, as well as the broader LinkedIn community.

The 22 industries, which users can choose to “follow” for updates, include real estate, nonprofits, marketing and the Internet, culled from a wide range of new sources — from the Financial Times to Mashable. “Having a professional and tailored lens on news and insights is not only an efficient way to gather information for your work day, but it also arms you with the insights you need to make strategic business decisions,” stated Deep Nishar, senior vice president of product and user experience at LinkedIn.

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