Mobile Rocks

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 3/10/11

According to the comScore 2010 Mobile Year in Review report, mobile media adoption has continued to grow throughout the past year as consumers are increasingly turning to their mobiles for many other uses beyond just talking or even texting. Since December 2009 the number of mobile media users has grown significantly in the U.S. as 109 million U.S. mobile subscribers accessed mobile media in December 2010, up 7.6 percentage points versus year ago.

Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to the report.

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