Real-Time Bidding Grows Among Advertisers, Agencies and Publishers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Advertisers and agencies will continue to invest in real-time bidding in 2011

eMarketer, 3/10/11

At present, online marketers in the display, rich media and video advertising space can hardly keep track of advancements in targeting and technology, let alone the seemingly endless parade of new ad networks and exchanges.

One of the latest technologies to test for online advertisers hoping to streamline their ad inventory buying and bidding process is real-time bidding. For networks and publishers, real-time bidding can aid in filling additional site inventory and gaining access to new brands and advertisers.

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