©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
DM News, 3/14/11
IBM launched a consulting practice on March 14 to help clients automate marketing, selling and fulfillment and create global brand presences. The Armonk, NY-based company created the “Smarter Commerce” initiative to help companies adapt across their entire enterprise to customer demands in a digital marketplace, said Craig Hayman, GM of the industry solutions group at IBM.
“Done well, marketing is a service and not an intrusion,” he said. “We all know how we feel when we receive text messages that are unwanted. When someone is able to reach us when we’re interested, we view it as more of a service.”