Marketers Rally for Japan Relief Efforts

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

From P&G and Coca-Cola Product Donations to Charity Bracelets by Lady Gaga, How the Big Names Are Reaching Out

Ad Age, 3/14/11

Scores of marketers and organizations have announced relief efforts to help the hundreds of thousands of survivors of the 8.9 magnitude earthquake that struck Japan last week who have been displaced, with no home or city to return to.

Proceeds from Zynga’s effort will go directly to the Japan Earthquake Tsunami Children’s Emergency Fund.
Japan continues to struggle with recovering victims, rescuing survivors and preventing meltdowns at nuclear power plants. Although the official death toll is still around 2,000 as of today, according to the Associated Press, that number does not account for the estimated 1,000 to 2,000 bodies that washed ashore Monday in the Miyagi prefecture, the northeastern region of Japan hit hardest by the earthquake. And the body count is expected to skyrocket in the coming days — the Miyagi police chief estimates 10,000 people are believed to have perished in his province alone, while thousands are still missing in Japan’s other affected areas.

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