Social media grows in importance among B2B journalists

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMedia Vitals, 3/14/11

Social media is not only changing how B2B journalists engage their audiences, it’s also becoming a more influential source of information for reporting, according to a new survey.

In case you haven’t encouraged your editorial staff to use social venues to find stories, consider this stat: Two-thirds of business journalists claim to have written a story that originated via social media, resulting in one in seven of all published stories.

Brunswick Research surveyed more than 1,000 business journalists working in various media from more than 35 countries (including 248 in North America and 524 in the U.K.).

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