Tablet users increasing content consumption

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News, 3/14/11

The users of iPads and other tablet devices are increasing their content consumption at a greater rate than individuals who don’t own the devices, according to a survey released Monday by L.E.K. Consulting.

The “Hidden Opportunities in New Media Survey” found that 29% of tablet owners increased their use of magazines in the last year compared with just 4% of nontablet owners. Similarly, 26% of device owners said they increased their consumption of newspapers compared with just 6% of nontablet owners.

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