©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
One way to get a read on the major themes of a tech event is to listen to its buzzwords.
PC World (US), 3/14/11
I wanted to write something about the overall gestalt, er, vibe, of this year’s South by Southwest, or “South-by,” as it is called here. But writing out a long list of companies and describing what they do is a long exercise that might not get the point across anyway.
So I figure maybe a better way to do it is to give you a sense of the concepts that keep coming up in the panels, on the show floor, in the blogger lounges and in the hallways. Since the really important, meaningful and appealing tech ideas usually find their way into the nice tight package of a buzzword, I decided to take that approach. So here are the buzzwords of SXSW.