©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
BtoB’s top agency winners, announced this month, say they are once again experiencing growth as the economy bounces back and marketers increase their spending.
“We characterize 2010 as a very strong recovery,” said John Seifert, chairman-CEO of Ogilvy & Mather North America, New York, winner of the large agency category in BtoB’s Top Agencies special report. “We are now seeing our most valued clients come back and spend pretty ambitiously. The tech businesses got hit pretty hard in the recession, and to see them come back and spend is terrific.”