Organic Unveils iPad App, Development Group

MediaPost, 3/15/11

Organic Tuesday debuted a social media-driven publication for the iPad, the first app released by a new development team at the agency focused on building applications on emerging platforms and testing new technologies.

The group will be led by Todd Drake, Organic vice president of technology, and Chief Creative Officer Conor Brady. As part of the initiative, all Organic employees will given iPads and will serve as test users for the newly introduced BroadFeed app and other iPad apps.

The 99-cent BroadFeed app delivers content shared on Twitter in a newspaper format, complete with headlines, teasers and photos. Here’s how it works, according to the App Store description: “You tell the app what sources to follow, either by signing in to your Twitter feed or browsing the built-in directory. Then BroadFeed pulls in and prioritizes the articles and pictures being shared.”

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