How B2B Brands Respond to Facebook Attacks

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Social Media B2B, 3/16/11

As B2B companies create Facebook Pages, in addition to creating a content strategy and an engagement strategy, which are processes for what to post and how to engage with comments, they need to develop a process for dealing with a crisis. The SXSW Interactive Session, How Brands Respond to Facebook Attacks, addressed this issue with examples and advice from the panelists.

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