©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Media Business, 3/11/11
IDG List Services has always provided list management and list brokerage services. Now it provides a suite of marketing services for direct marketers.
Andrew Sambrook, general manager of IDG List Services, is seeing walls break down between the direct marketing allocation and the rest of a customer’s marketing budget. So IDG List Services is pulling together the resources, internally and through various partnerships, to provide end-to-end solutions.