Ad Industry's New Ethics Code Takes on Brand Integration, Social-Media Disclosure

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Getting Adoption From Marketers, Agencies Is First Order of Business for IAE

Ad Age, 3/17/11

The advertising industry has a new ethics code, as the Institute for Advertising Ethics today released a set of eight principles on issues ranging from the blurry line between advertising, editorial and entertainment content to behavioral targeting and disclosure of compensation for social-media endorsements.

The institute, an independent body administered by the American Advertising Federation and the Donald W. Reynolds Journalism Institute at the University of Missouri, next wants to launch a series of webinars and conferences in hopes of making the principles an industry standard, said Wally Snyder, the group’s executive director and president emeritus of the AAF.

Ultimately Mr. Snyder hopes other associations, marketers and agencies will adopt the principles and go so far as to get members and employees to sign pledges to adhere to them.

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