©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Reaching a saturation point in some age groups
Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
eMarketer estimates nearly 150 million US web users will use social networks vdia any device at least monthly this year, bringing the reach of such sites to 63.7% of the online population. But the days of double-digit growth in users are over as social networking reaches a saturation point. By 2013, 164.2 million Americans will use social networks, or 67% of internet users.