©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
eMedia Vitals, 3/18/11
J.D. Power and Associates just released its latest study on traditional mobile phone and smartphone use. According to the U.S. Wireless Smartphone Customer Satisfaction Study, satisfaction on phones with a touch screen is 756 on a 1,000 scale, or 53 index points above the industry average. Slightly more than half of smartphones happen to have touch screen navigation.
“It’s not unexpected that smartphone owners access social media sites from their device more frequently than traditional mobile phone owners due to features such as larger screens and QWERTY keyboards,” said Kirk Parsons, senior director of wireless services at J.D. Power and Associates. “However, these findings demonstrate that equipping devices with powerful features and service is key to creating positive customer experiences with wireless devices.”