Google Revamps Labels On Ads To Comply With Industry Effort

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Search Engine Land, 3/22/11

Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to the effort.

The program, aimed at regulating the industry before the government steps in, is backed by the American Association of Advertising Agencies (the Four As), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Better Business Bureau (BBB) and the Network Advertising Initiative (NAI).

Google says that its testing of this label has showed no impact on advertising performance.

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