©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
eMedia Vitals, 3/23/11
It is hard to believe that social media networks are a recent phenomenon. An added boost to the power of social media is that the numbers of smart phones and tablets sold are expected to outnumber PCs and notebooks.
Twitter, just five years old, sends out more than 140 million Tweets per day. YouTube, also five years old, is integral to political communication and drives pop culture. Facebook, founded in 2004, just hit a $75 billion valuation on SecondMarket earlier this month.
According to a recent Pew Internet study on social networks, 80% of U.S. internet users participate in groups (24% higher that non-internet user group participation). Further, 82% of social network users and 85% of Twitter users are group participants. The takeaway: social networks are profoundly engaging.
Here are some more interesting numbers about social networking platforms: