Social Tools Have a 'Following' in IT Community

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 3/23/11

IT pros are engaging in a new kind of networking – the social kind.

A new survey released by Mindwave Research estimates 70 percent of business IT decision-makers leverage social networks weekly to find or share IT-related information for their jobs.

Case in point: Treff LaPlante, president of WorkXpress, a “platform as a service” company that lets customers customize and deploy cloud-based software.

Two years ago, LaPlante landed a new customer by searching Twitter for his competitors’ names. When someone tweeted that he was about to sign up with a large vendor, LaPlante messaged him via Twitter, asking him to take a look at his service.

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