The CMO Toolkit: Traits Of Successful Marketing Leaders

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Cmo.com, 3/23/11

In this third, and final, article based on our firm’s recently completed third annual “The CMO’s Agenda” study, we explore the key traits that make marketers successful. As one can imagine, marketing leaders are not shy when it comes to sharing their opinions about what it takes to achieve success. As we looked across the range of answers we received, four common traits surfaced.

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