©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
In order to have a successful email program today — but more importantly, in the years ahead — marketers need to understand how much the world in which email messages are created, distributed and read is changing.
These changes won’t make email any less powerful and relevant. In fact, one of email’s great attributes is its flexibility, its ability to evolve as the communications world evolves.
I believe, however, these changes are bringing email to a critical stage as a marketing and communications vehicle, where a converging set of trends and realities will force email to deliver on its promise as a true one-to-one communications channel.