It’s been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what’s happened since then?
Clearly, social media is big, it’s still getting bigger, and as a broad digital channel, is not going to disappear anytime soon.
While the value of this type of statisitical information can be questioned, especially when considering the place of social media within a business structure, I think it serves to highlight simply how massive the channel is as a whole.
I think it also indicates the rapid growth seen amongst certain platforms, which in the physical world would generally never happen. But that in itself is a separate area of discussion. For now, here’s some fresh mind-blowing stats…