Just what is a ‘content counselor’? And does your organization need one?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

With the explosion of social media, a new breed of consultant is teaching and helping strategize how to better use the Internet.

ragan.com, 3/29/11

Lindsey Nichols had been running a bed and breakfast in Seattle for 22 years when she wondered if a better social media presence might help her through the winter slump. The trouble is, Pensione Nichols doesn’t have the staff or expertise to sort out how to accomplish that. So she brought in Timothy Thomas Consultants , one of a growing breed of content counselors as businesses seek to make good use of social media.

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