©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Behind every great digital campaign is a great agency. Thanks to the Internet and its growing role in our lives, agencies have come a long way in the past decade, and they’ve begun to hone in on and innovate in the realm of digital marketing.
Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work. Here’s a look at five interactive agencies behind some of 2010′s best digital marketing campaigns, which promoted a new TV show, a community giving project, gum innovation and more.