Google Search: +1 is Shorthand for 'This is Pretty Cool'

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Google has unveiled a new social search feature called +1

PC World (US), 3/30/11

Google has unveiled a new way to share recommendations with friends, family, and everyone else who uses the world’s most popular search engine. Called +1, it’s a social search tool that makes it easier to endorse webpages, ads, and services you find particularly useful.

You’ll see recommendations from the people you interact with regularly online, provided they’re also Google +1 users. It’s “digital shorthand for ‘this is pretty cool,'” writes Google product manager Rob Spiro in a Wednesday blog post.

To use +1, you’ll need to be logged in to your Google account. If you don’t have one, naturally you’ll have to create one first.

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