LinkedIn’s Hoffman: Parse Data, But ‘Don’t Ambush Your Users’

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

paidcontent, 3/30/11

LinkedIn founder and prominent investor Reid Hoffman has a few simple rules for Internet companies: don’t surprise your users, don’t ask for something if you have nothing, and understand that the next big movement on the Web is the combination of data and mobile devices. Hoffman, speaking at the Web 2.0 Expo Wednesday, laid out a vision for the third iteration of the Web that will revolve around the reams of data that individuals and corporations are putting online and offered some excellent advice for budding Web entrepreneurs.

“Good Web companies don’t ambush their users,” Hoffman said. He didn’t provide any examples, but a push-forward-then-retreat-and-apologize business strategy is quite common on the Web, and was especially top of mind on a day when Google (NSDQ: GOOG) settled with the FTC over its botched rollout of Google Buzz last year.

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